{"id":5351,"date":"2026-10-12T19:06:08","date_gmt":"2026-10-12T17:06:08","guid":{"rendered":"https:\/\/fairfans.dk\/?p=5351"},"modified":"2026-10-12T19:06:14","modified_gmt":"2026-10-12T17:06:14","slug":"naar-fodbold-bliver-forretning-sune-blom-om-penge-fans-og-klubber","status":"publish","type":"post","link":"https:\/\/fairfans.dk\/en\/2026\/10\/12\/naar-fodbold-bliver-forretning-sune-blom-om-penge-fans-og-klubber\/","title":{"rendered":"N\u00e5r fodbold bliver forretning: Sune Blom om penge, fans og klubber"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5351\" class=\"elementor elementor-5351\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa7e2cb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"aa7e2cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f071509\" data-id=\"f071509\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00686db elementor-widget elementor-widget-image\" data-id=\"00686db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero.png\" class=\"attachment-full size-full wp-image-5355\" alt=\"\" srcset=\"https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero.png 1920w, https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero-300x78.png 300w, https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero-1024x267.png 1024w, https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero-768x200.png 768w, https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero-1536x400.png 1536w, https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero-18x5.png 18w, https:\/\/fairfans.dk\/wp-content\/uploads\/2026\/10\/tribunens-talerer-4-hero-480x125.png 480w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a7f078 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1a7f078\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d282d66\" data-id=\"d282d66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcb7228 elementor-widget elementor-widget-heading\" data-id=\"dcb7228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">N\u00e5r fodbold bliver forretning: Sune Blom om penge, fans og klubber<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508d3a9 elementor-widget elementor-widget-text-editor\" data-id=\"508d3a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hvorfor s\u00e6lger klubberne deres bedste spillere? Hvem ejer egentlig v\u00e6rdien i en fodboldklub? Og hvorfor b\u00f8r fans interessere sig for regnskabet? I det nyeste afsnit af Danske Fodboldfans\u2019 podcast, <em>Tribunens taler\u00f8r<\/em>, dykker Sune Blom ned i dansk fodbolds \u00f8konomi.<\/p><h3>Fra bestyrelseslokalet til bogen<\/h3><p>Miguel J. Valentine har bes\u00f8g af Sune Blom, der er fodbold\u00f8konomisk analytiker hos Mediano og fodbold\u00f8konomisk kommentator p\u00e5 TV 2. Sune har tidligere v\u00e6ret fanrepr\u00e6sentant og sad otte \u00e5r i bestyrelsen i Br\u00f8ndby IF. Han er ogs\u00e5 kendt fra DFF\u2019s seminarer, hvor han har talt om ejerskab og fanejerskab.<\/p><p>Samtalen tager udgangspunkt i hans nye bog, <em>\u201cFodbold. Forretning. Forklaret.\u201d<\/em>, der udkom den 8. september p\u00e5 Gr\u00f8nningen 1. Bogen ser p\u00e5 dansk fodbold som en forretning gennem fem cases fra Superligaen: FC Midtjylland, AGF, FC Nordsj\u00e6lland, Br\u00f8ndby og FC K\u00f8benhavn.<\/p><h3>Penge og resultater h\u00e6nger sammen<\/h3><p>Et gennemg\u00e5ende tema er, at det sportslige og det \u00f8konomiske ikke kan skilles ad. Sune kalder det en stor misforst\u00e5else i den danske debat, at de to ting ses hver for sig. Derfor mener han, at fans med fordel kan interessere sig for \u00f8konomien: Over tid er det klubbernes evne til at tjene penge, der afg\u00f8r, hvor mange kampe de vinder.<\/p><p>Samtidig peger han p\u00e5, at mange fans ikke kun g\u00e5r p\u00e5 stadion for at se sejre, men for f\u00e6llesskabet og oplevelserne omkring kampen.<\/p><h3>Ejerskab, hierarki og r\u00f8de linjer<\/h3><p>Undervejs taler de blandt andet om:<\/p><ul style=\"list-style:disc;padding-left:1.5em;margin:0 0 1em 0\"><li>FC Midtjylland, der tidligt l\u00e6ste transfermarkedet og blev en toneangivende klub uden de klassiske fordele<\/li><li>FC Nordsj\u00e6lland og Right to Dream, og sp\u00f8rgsm\u00e5let om, hvem der ejer v\u00e6rdien i en klub<\/li><li>AGF\u2019s guldfest, og hvorfor et mesterskab ikke i sig selv \u00e6ndrer en klubs plads i hierarkiet<\/li><li>Br\u00f8ndby set indefra: underskud, b\u00e6redygtighed og den bog, Sune gerne ville have haft, da han kom i bestyrelsen i 2014<\/li><li>FC K\u00f8benhavn og det \u00f8konomiske hierarki i dansk fodbold<\/li><li>kommercialiseringens r\u00f8de linjer, og hvorn\u00e5r fansene siger fra<\/li><\/ul><p>Om forholdet mellem klub og fans siger Sune blandt andet: \u201cL\u00f8sningen er ikke at g\u00f8re forretningen til problemet. L\u00f8sningen er at forst\u00e5, hvordan forretningen fungerer, s\u00e5 man kan tr\u00e6ffe kloge beslutninger.\u201d Og til klubdirekt\u00f8rerne har han en hilsen: Fans er \u201cde eneste kunder, der gerne vil give mere, end de f\u00e5r\u201d.<\/p><h3>Tre ting at kigge efter i regnskabet<\/h3><p>Til sidst giver Sune tre r\u00e5d til lytteren, der vil forst\u00e5 sin egen klub bedre: Kig p\u00e5 de kommercielle indt\u00e6gter, p\u00e5 transferindt\u00e6gterne og p\u00e5 pr\u00e6miepengene, herunder indt\u00e6gter fra Europa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c4475f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2c4475f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7ecb50\" data-id=\"a7ecb50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d6e0b4 eael-infobox-icon-bg-shape-none eael-infobox-icon-hover-bg-shape-none elementor-widget elementor-widget-eael-info-box\" data-id=\"9d6e0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-info-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-infobox icon-on-left\">\n\t            <div class=\"infobox-icon eael-icon-only\">\n\n            \n                            <div class=\"infobox-icon-wrap\">\n                    <i aria-hidden=\"true\" class=\"fas fa-microphone-alt\"><\/i>                <\/div>\n            \n            \n        <\/div>\n            <div class=\"infobox-content eael-icon-only\">\n                    <div class=\"infobox-title-section\">\n                <h3 class=\"title\">Kort teaser for afsnittet:<\/h3>            <\/div>\n            <div><p>I dette afsnit af Tribunens taler\u00f8r har Miguel J. Valentine f\u00e5et bes\u00f8g af Sune Blom \u2013 fodbold\u00f8konomisk analytiker hos Mediano, fodbold\u00f8konomisk kommentator p\u00e5 TV 2 og tidligere fanrepr\u00e6sentant og bestyrelsesmedlem i Br\u00f8ndby IF i otte \u00e5r.<\/p><p>Udgangspunktet er hans nye bog \u201cFodbold. Forretning. Forklaret.\u201d Vi kommer blandt andet omkring penge og resultater, ejerskab, kommercialiseringens r\u00f8de linjer og tre ting, du kan kigge efter i din klubs regnskab.<\/p><\/div>        <\/div>\n            <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a917632 elementor-widget elementor-widget-text-editor\" data-id=\"a917632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Lyt med og f\u00f8lg os<\/strong><\/h3><p>Du kan finde <em>Tribunens Taler\u00f8r<\/em> der, hvor du normalt lytter til podcasts:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2eb89 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"df2eb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/4-n%C3%A5r-fodbold-bliver-forretning-sune-blom-om-penge\/id1804635425?i=1000795168558\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-podcast\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apple Podcast<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/open.spotify.com\/episode\/0EDVzmOoqqthtpCBUZw1N7\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-spotify\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Spotify<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234566f elementor-widget elementor-widget-text-editor\" data-id=\"234566f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Du kan ogs\u00e5 l\u00e6se mere og finde alle episoder via vores faste <a href=\"https:\/\/fairfans.dk\/en\/dff-podcast-tribunens-taleroer-fodboldpolitik-og-passion\/\">Podcast side<\/a>.<\/p><p>Husk at f\u00f8lge og abonnere, s\u00e5 du ikke g\u00e5r glip af kommende afsnit \u2013 og del gerne med andre fans, der interesserer sig for fodboldens udvikling og f\u00e6llesskab.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sune Blom om penge, fans og klubber i Tribunens taler\u00f8r #4: Hvorfor kan sportslig succes og \u00f8konomi ikke skilles ad, og hvad skal fans kigge efter i klubbens regnskab?<\/p>","protected":false},"author":12,"featured_media":5368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"yes","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[7,2,1],"tags":[136,137,138],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-arrangementer","category-nyheder","tag-podcast","tag-sune-blo","tag-tribunens-taleroer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>N\u00e5r fodbold bliver forretning: Sune Blom om penge, fans og klubber - Danske Fodboldfans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fairfans.dk\/en\/2026\/10\/12\/naar-fodbold-bliver-forretning-sune-blom-om-penge-fans-og-klubber\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e5r fodbold bliver forretning: Sune Blom om penge, fans og klubber - Danske Fodboldfans\" \/>\n<meta property=\"og:description\" content=\"Sune Blom om penge, fans og klubber i Tribunens taler\u00f8r #4: Hvorfor kan sportslig succes og \u00f8konomi ikke skilles ad, og hvad skal fans kigge efter i klubbens regnskab?\" \/>\n<meta property=\"og:url\" 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